Run top creator videos as Meta ads and raise the budget every week

… different purposes, which gives us more to market, if that makes sense. You know, what I did was I looked at all these successful GLP apps. None of them are doing influencer marketing. They're only running ads. And so I didn't want to start running ads until we had winners. So what I did is I did a lot of research on a lot of successful apps that came out this year, like CalAI, Quitter, and all of them really focus on their influencer marketing.

So I went and found pretty much every peptide creator in the space. I mean, there's not pretty much everyone who's making like consistent videos about peptides works for PepAI or works with us. And so I went and got every single one of them to post about PepAI. And then that just blew up. First month, we did $30,000 in revenue. Second month, we did $50,000. And this month, we're on pace for $80,000. The influencer marketing has been key. And we just started running our ads this month. And all I've done is taken our winners, so all the ones that performed really well on TikTok and Instagram, put it on meta ads.

… You know, there was some trial and error at the beginning. Some of them we tried like giving scripts to people, trying to kind of copy what worked for some of these GLP apps. And those ones failed. So what we did is, you know, we lost some money on that. But then once we took our winners, those ones performed really well. From what I've heard is if your cost per download is under $5, you're usually doing pretty good. And ours is around $2.50.

We just keep increasing our budget every week and pushing those ones that are winners. And it's been paying off. $2.50 per download. Yeah, that does sound really good. And then what is the like spend per day on that? In total, probably right now, we're probably spending $400 in total a day right now. And that's not even including Apple search ads. We probably spend another $150 with Apple search ads. For Meta though, I mean, we want to up the budget. You know, we've got a ton of more creatives being made right now that we're getting set up for Meta. We've also just started testing with like AI, like generated pictures of our app.

And those have been performing really well also. So our goal is to have about anywhere from 50 to 100 campaigns running by sometime next month. Just have a decent budget on all of them because I mean, it's proven to work. And as long as it stays under that like $5 per download, we'll see how it goes. But it is fairly new for us. So the $2.50 per download, is that profitable for you guys? Like do you have like the numbers on conversion rates and …

… And we also have a bunch of like ads from like our creators as well that are I think are way better. But for some reason, these static ones are they're doing pretty well. So we're about to try out a bunch more and see how these do. But yeah, it's super interesting. Like I would never expect this to be our number one ad creator. Two dollars per install. That's that's and that's like less than the than the than the 250 that you're going for

earlier. Are you just doing static ads or are you doing like video ads, too? We do a lot of video ads, too. Like I said, we take our top performing videos and do those video ads. Yeah, we just want to try a static ad. And so, like I said, our ads guy, it wasn't even my idea. He was just like, I want to try this. I was like, all right, cool. And now that it worked, I was like, oh, my God. All right. I'm going to make a bunch of these. So so when you do the video ads, is it is it like partnership ads through the influencers account? No, we just we just take them and then just post them.

Oh, OK. Interesting. Same with TikTok. You don't do like spark ads. So spark ads were setting up. The thing about spark ads, it's really tricky is TikTok keeps rejecting them because it is like peptides, you know, like some of those videos get taken down. It comes off as too much like giving people medical advice or influencing the use of something like that. So like it is really like a gray area. And so we've tried like doing that with some of …