GTM Sauce

Pep AI · B2C · peptide and GLP-1 tracker

Build the most-requested features, like a dose calculator, after legal review

Calculator 'drove a ton of traffic'

Workedfeature-development

What they did

Added dosing cycles (on a week / off a week) and a reconstitution calculator (vial amount + water added + dose -> units to pull shown on a syringe) after repeated user requests; checked with attorneys that it isn't medical advice. All data is user-input; no recommendations.

What happened

Calculator 'drove a ton of traffic'.

In their words

Cedric Roberge - I speedran an ai app to $100k in 70 days.

Play from 31:34

… to them. It's just like, Hey, here's a feature. You can put this in if you want, but it's, it's all user input. I'm really curious. Like what are some of those insights? Like initially you launched it as simple as possible, but then through the feedback, it seems like people resonate with certain things, which gives you clues to what people are more willing to pay for. So you can like reshape the onboardings and paywall through those insights.

31:34

Like what, what were some of those like bigger insights for you guys? Yeah. A lot of it, I would say one of the big ones that we got a lot of like people recommending for us to add was cycles instead of just having a schedule of like, Oh, you take this once a week cycling where they can be on it for a week off it for a week back on it. That was a really big one. Um, the calculator was a really big one. I was scared to add this at first because it, it almost seems like medical advice, but after we did a ton of research and talk to the attorneys and stuff, it's not, but it's a calculator where they can put in their vial amount, how much backwater they added.

32:04

And then how much of their doses they're taking. And then it shows like on like a syringe, the units to pull to that was a feature I didn't want to add for a long time. Cause I was like, this just sounds really scary, but it is something people really, really wanted. And that drove a ton of traffic once we were able to add that. Um, but we definitely had to justify that it was safe for us to do. Can you tell me those features that you removed? First one was a body scan. It was like an AI body scan to just kind of track. Like it just gave you insights and stuff on like your body. And then like, as you like take more pictures down the line, but like no one was using it.

32:36

Okay. We have achievements, but no one uses them. So I didn't actually remove this, but I made it way less advanced. It was just much simpler. Just like, Oh, you have a one day streak now. Change that a little bit. And then another thing we removed was we did have like a blood work thing where users could put their blood work in there if they wanted, but no one used it. So we just were like, all right, we'll get rid of it. We're constantly …

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Tags: user-feedback, calculator, regulated-category