Pay creators a one-time 20% of each sale on top of their fee

… like working with creators where they're going to tell them, OK, here's your structure. I'll give you this many, this much CPM, like this much performance bonus. Just make whatever you want. And then they're just going to end up like going viral with some random videos that don't actually promote the app. But if you get on a call with every single creator, you're like they're they're going to be bought in like they they actually trust you.

You trust them and they understand that, OK, we're we're actually trying to drive down those. Plus, you have the link in bio. So you give them a percentage of the revenue that they generate. Right. Or is it just for tracking? It's different for everyone. You know, we do do affiliate deals with some of them where they can make a percentage of subscription sales. And since we can see all that, which this has worked really well because they care a lot more. Almost every creator, I would say, has a deal like that. And the percentages kind of vary for everyone. But it's usually 20 percent commission and it's just one time.

It's not like reoccurring every month. It's just like a one time thing. But it gives them a little extra and something to work for. So a lot of these guys will post more than we are even asking them to. And they put more effort into the videos because they're getting something out of it. That's great. I feel like attribution is always kind of hard in these UGC campaigns. And so it's like hard to do affiliate revenue. And that's the strength, the huge strength of TikTok Shop because you just it's like built into the platform. People just sell physical products through TikTok on pure commission.

And for apps, it's like kind of hard to do that. But like the apps flyer thing seems like a great I think with like pure fresh account organic UGC, it's a little bit harder because the there's less trust to put like LinkedIn bio and stuff. But for influencer, it makes sense that you could still do like sort of TikTok Shop style strategies where you're like really incentivizing people to to to do revenue or to drive revenue. Yeah. Could we look at …