GTM Sauce

Pep AI · B2C · peptide and GLP-1 tracker

Run peptide creator videos as TikTok ads

TikTok kept rejecting them as medical advice; moved to Meta

Failedpaid-social

What they did

Tried running creator peptide videos as TikTok Spark Ads.

What happened

TikTok kept rejecting them as medical advice / promoting drug use; moved paid spend to Meta only.

In their words

Cedric Roberge - I speedran an ai app to $100k in 70 days.

Play from 50:31

… videos and do those video ads. Yeah, we just want to try a static ad. And so, like I said, our ads guy, it wasn't even my idea. He was just like, I want to try this. I was like, all right, cool. And now that it worked, I was like, oh, my God. All right. I'm going to make a bunch of these. So so when you do the video ads, is it is it like partnership ads through the influencers account? No, we just we just take them and then just post them.

50:31

Oh, OK. Interesting. Same with TikTok. You don't do like spark ads. So spark ads were setting up. The thing about spark ads, it's really tricky is TikTok keeps rejecting them because it is like peptides, you know, like some of those videos get taken down. It comes off as too much like giving people medical advice or influencing the use of something like that. So like it is really like a gray area. And so we've tried like doing that with some of those videos and TikTok just doesn't like it. So at this point, I'm just doing meta because meta is it seems to be performing better and

51:02

they don't they don't care as much and it's it's performing really well for these other GLP apps that are doing really, really well. Like there's a couple that are ranked in like the top 100 top 100 like rankings for health and fitness category on the app store. And all they do is meta ads. And once we got ours kind of going and on top of our influencer marketing, we're ranked at like 250 right now. But I think once we get all these going, I …

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Tags: tiktok, spark-ads, ad-policy, regulated-category