Pep AI · B2C · peptide and GLP-1 tracker
Run peptide creator videos as TikTok ads
TikTok kept rejecting them as medical advice; moved to Meta
What they did
What happened
In their words
Cedric Roberge - I speedran an ai app to $100k in 70 days.
… videos and do those video ads. Yeah, we just want to try a static ad. And so, like I said, our ads guy, it wasn't even my idea. He was just like, I want to try this. I was like, all right, cool. And now that it worked, I was like, oh, my God. All right. I'm going to make a bunch of these. So so when you do the video ads, is it is it like partnership ads through the influencers account? No, we just we just take them and then just post them.
Oh, OK. Interesting. Same with TikTok. You don't do like spark ads. So spark ads were setting up. The thing about spark ads, it's really tricky is TikTok keeps rejecting them because it is like peptides, you know, like some of those videos get taken down. It comes off as too much like giving people medical advice or influencing the use of something like that. So like it is really like a gray area. And so we've tried like doing that with some of those videos and TikTok just doesn't like it. So at this point, I'm just doing meta because meta is it seems to be performing better and
they don't they don't care as much and it's it's performing really well for these other GLP apps that are doing really, really well. Like there's a couple that are ranked in like the top 100 top 100 like rankings for health and fitness category on the app store. And all they do is meta ads. And once we got ours kind of going and on top of our influencer marketing, we're ranked at like 250 right now. But I think once we get all these going, I …
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More from this episode
- Sign nearly every creator in your niche before running paid ads$30K then $50K revenue in months 1-2; ~$100K in 70 days
- Pay new creators ~$200 for a trial month; sign the winners for 3 monthsCore of the creator program behind most revenue
- Pay creators a one-time 20% of each sale on top of their feeCreators post more than agreed and put in more effort
- Give every creator a tracked link and discount codeShows who to keep and whose rates to cut
- Make creators keep your app link in their bio for the whole deal'A ton of downloads' in two weeks with no posts
- Send creators past winning videos as ideas, then let them make anythingFounder says creators love working with them; content performs
- Post educational slideshows that end with the app as the tracking toolBeat talking-head videos, per the guest; no numbers
- Run top creator videos as Meta ads and raise the budget every week~$2.50 per download; profitable by the guest's math
- Give creators scripts copied from competitors' ads and run them as adsLost money; replaced by organic winners
- Test a cluttered AI-made image ad listing ~8 featuresBest ad at under $2 per download, beating video
- Give under-25s a short onboarding and older users a longer oneLonger flow works well for 25+, per founder; no numbers
- Show 'try it free' slides before a paywall with $40/year and $10/month plans
- Build the most-requested features, like a dose calculator, after legal reviewCalculator 'drove a ton of traffic'
- Remove or simplify features nobody uses
- Collect feedback everywhere, including creator calls, and ship 2-3 updates a week
- Tell creators about each new feature as a reason to postCreators all want to post about new features
- DM 1,000+ creators a week with one message, then get them on a callSigns many creators every week; delegating made it scale
- Skip creators with no real comments or few niche videos to avoid bought viewsEarly signings with bought views brought zero signups
- Review each new creator's first video before it goes liveA few redos; most videos were fine
- Give creators lifetime access and text them almost daily instead of view bonusesCreators do more than the contract, including TikTok Lives
- Repost as many creator videos as possible on the brand account
- Raise a small angel check for marketing; pay developers in equityFunded the creator program from launch
- Enter a trending niche where existing apps do no marketingFounder claims the app helped start the peptide-tracker trend
Tags: tiktok, spark-ads, ad-policy, regulated-category