Give creators lifetime access and text them almost daily instead of view bonuses

… I'm really picky and like have to like look into all these things because there's some people that do that. But yeah, I would say the biggest thing is looking for real engagement, especially comments. Are you doing like a view bonuses? There's nothing like specifically says they'll get a view bonus. But if they do perform really well, we make sure to take care of them. Having good relationships with these guys is really, really important to me.

You know, I will call them, see how they're doing, constantly text them. We text every single one of our creators almost every day. We're always talking to them, whether if it's about the app or just checking up on them, letting them know how they're doing for signups. We just try to have really, really good relationships with them because they at the end of the day, like they're the backbone to our success. That's a lot of thought and attention and care to the two creators. It sounds like you're not skipping any any of those like human elements because that's rare to see apps these days not doing view bonuses.

… motivated because they're just they feel like they have a relationship and they're part of the team and they like they're actually embedded into the culture and they like they like the app, they want the app to succeed. Then you don't need to rely as much on like the financial incentive, I guess, of like few bonuses. And like I said, I mean, we still do it if they do perform well. But yeah, you know, and we really want them to like the app.

Like we don't call them and come up with a deal. But sometimes we're like even before that, we'll be like download our app first. Let us know what email you use. We'll give you lifetime access. Like make sure you like this and it aligns well with what you do. Like we really, really try and have just have really good relationships with them. They care a lot more. Like we've had creators that like they go out of their way to respond to all of their messages when people ask them about peptides or GLPs and be like, this is all this information. We'll go on like TikTok live and promote about it. Like they'll go above and beyond because, you know, we just have these good relationships

with them. And I think it's really, really important. So we talk a lot about about the influencer program. You're saying that now you're spending a few hundred dollars a day on meta ads. And in the beginning, you just like put the most successful influencer videos onto meta and you just like boost them basically. And those were already like ROI positive. But then did you say you're also making ad creatives specifically like for like to be paid …