Pay new creators ~$200 for a trial month; sign the winners for 3 months

… had a ton of downloads. And he didn't even make a single post. Yeah, that makes a lot of sense. So basically, they're promoting like their own paid communities because the peptide space is sort of, there's just a lot of information out there. And you don't really know who to trust. So then people are probably paying $10, $20, $50 a month to get access to like curated expert information from people that are like have experience with the peptides.

And then they're probably doing call to actions on their other videos saying, hey, go to my link in bio. And then you're getting all that residual just clicks from all the people that are following their other CTAs. That's really, that's really good. So how do you do deal structures with influencers like these? You know, it's different for everyone. A lot of times we'll start with like a trial month where we'll be like one post a week for the month, four posts in total, four story posts. And then, of course, always link in bio. And then it kind of goes off of their views and engagement. So we don't really care about how many followers they have.

It's all about engagement. If they were getting like 5,000 views per video, we'd probably give them $200 or something. You know, it's not a lot from there. It's like if they perform really well that month based off all their signups and stuff, we'll increase it. Or if it's not going as well, you know, it was okay. We'll keep it the same or decrease it. But usually we start off with a one month deal. And then after that, if it goes very well, we instantly go into like a three month deal. It really varies for everyone. But some of our like bigger creators, it can be up to $4,000 a month. We even just signed this month, which I can't say who it is yet, but we signed a really, really big fitness influencer.

I've only worked with one app before and he was their number one channel for marketing. So we just signed him and we had to pay over $20,000. So he's going to be posting starting next month, but this is going to be huge. And so it's kind of a risk we're taking, but we've been taking risks since we started. You know, first month we probably spent anywhere from $20,000 to $30,000 in marketing just the first month. That was a pretty good month, …