Make creators keep your app link in their bio for the whole deal

… that's much higher converting, you said, than the like scrappy UGC. Yeah. And another reason for that as well is, I mean, this could work for other apps, but it works specifically well for this one. People are going to click these guys links from if they see another video of theirs that doesn't have anything to do with PepAI. They still want to click the link because they want to find something that's going to teach them about peptides or GLPs.

Or if they have a link where they can go, you know, like a lot of these guys would be like, you can book a call with me or read about my whole experience while taking them. So a lot of these people will see a different video that has nothing to do with PepAI. Then they'll click their link and then they'll see the PepAI app there. And a lot of people convert from that without even seeing any video. I didn't even think about that, but that makes so much sense because if they're an influencer, they're a creator, they're making multiple videos per week. They're probably posting every day in some cases. And you're just getting all those, all that traffic because they're promoting other stuff.

… And they'll be like, if you want to learn more, you can go to link in bio. You know, TikTok can be kind of like strict about some of the stuff you talk about on there. But they'll have like their own like school communities or discord where then they can talk about it more. And that's where they're trying to get people to go to, I think. So that they can like teach them more about their journey on peptides and GLPs and stuff like that.

But because of that traffic, we get a lot to the app. And I even tested it by having one of our creators where we had him put the link in the bio. And we didn't have him post for two weeks. And we still had a ton of downloads. And he didn't even make a single post. Yeah, that makes a lot of sense. So basically, they're promoting like their own paid communities because the peptide space is sort of, there's just a lot of information out there. And you don't really know who to trust. So then people are probably paying $10, $20, $50 a month to get access to like curated expert information from people that are like have experience with the peptides.

And then they're probably doing call to actions on their other videos saying, hey, go to my link in bio. And then you're getting all that residual just clicks from all the people that are following their other CTAs. That's really, that's really good. So how do you do deal structures with influencers like these? You know, it's different for everyone. A lot of times we'll start with like a trial month where we'll be like one post a week for the …