GTM Sauce

Pep AI · B2C · peptide and GLP-1 tracker

Review each new creator's first video before it goes live

A few redos; most videos were fine

Workedcreator-ops

What they did

Group chat with the creator, founder and marketing managers; creator sends the first video before posting. Ask for a redo if it shows no app value (e.g. only their transformation).

What happened

A few redos requested; most videos fine.

In their words

Cedric Roberge - I speedran an ai app to $100k in 70 days.

Play from 35:42

… teach them, uh, for them, what they're doing is just like responding to these messages on TikTok. When we, after they get a response from our outreach and they get their number, bring them to WhatsApp. They get on a call with them, come up with a deal, get a contract signed, pay them. And then that's when we show them the video ideas, get their code set up. And then that's when everything starts rolling. And so they're just doing that all day.

35:42

So they're, they're managing basically the, the influencer marketing end to end, like outreach to negotiation, to onboarding them, telling them what videos to make. And then are they also like iterating? I'm like telling people like kind of evaluating the video performance and like which creators are driving results. Yeah. And, and I'm in those, like up with all these group chats as well. So it's like all three of us at the same time. And then, um, yeah, like when we sign a creator, we'll be like for your first video, send it in the, in the group chat before you post it. So we can like make sure it's good.

36:13

So like for the most part, every video has been great, but there has been some where we're like, yeah, you know, this doesn't really show any value to the app. This is just about your transformation. Like there's nothing about this that like talks about the app. So like, there's been a couple where we're like, we'll need you to redo it and then they'll redo it. And it's great. Okay. So the, the key thing that I heard from that is like, you are …

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Tags: content-review, quality-control