Pep AI · B2C · peptide and GLP-1 tracker
Review each new creator's first video before it goes live
A few redos; most videos were fine
What they did
What happened
In their words
Cedric Roberge - I speedran an ai app to $100k in 70 days.
… teach them, uh, for them, what they're doing is just like responding to these messages on TikTok. When we, after they get a response from our outreach and they get their number, bring them to WhatsApp. They get on a call with them, come up with a deal, get a contract signed, pay them. And then that's when we show them the video ideas, get their code set up. And then that's when everything starts rolling. And so they're just doing that all day.
So they're, they're managing basically the, the influencer marketing end to end, like outreach to negotiation, to onboarding them, telling them what videos to make. And then are they also like iterating? I'm like telling people like kind of evaluating the video performance and like which creators are driving results. Yeah. And, and I'm in those, like up with all these group chats as well. So it's like all three of us at the same time. And then, um, yeah, like when we sign a creator, we'll be like for your first video, send it in the, in the group chat before you post it. So we can like make sure it's good.
So like for the most part, every video has been great, but there has been some where we're like, yeah, you know, this doesn't really show any value to the app. This is just about your transformation. Like there's nothing about this that like talks about the app. So like, there's been a couple where we're like, we'll need you to redo it and then they'll redo it. And it's great. Okay. So the, the key thing that I heard from that is like, you are …
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More from this episode
- Sign nearly every creator in your niche before running paid ads$30K then $50K revenue in months 1-2; ~$100K in 70 days
- Pay new creators ~$200 for a trial month; sign the winners for 3 monthsCore of the creator program behind most revenue
- Pay creators a one-time 20% of each sale on top of their feeCreators post more than agreed and put in more effort
- Give every creator a tracked link and discount codeShows who to keep and whose rates to cut
- Make creators keep your app link in their bio for the whole deal'A ton of downloads' in two weeks with no posts
- Send creators past winning videos as ideas, then let them make anythingFounder says creators love working with them; content performs
- Post educational slideshows that end with the app as the tracking toolBeat talking-head videos, per the guest; no numbers
- Run top creator videos as Meta ads and raise the budget every week~$2.50 per download; profitable by the guest's math
- Give creators scripts copied from competitors' ads and run them as adsLost money; replaced by organic winners
- Test a cluttered AI-made image ad listing ~8 featuresBest ad at under $2 per download, beating video
- Run peptide creator videos as TikTok adsTikTok kept rejecting them as medical advice; moved to Meta
- Give under-25s a short onboarding and older users a longer oneLonger flow works well for 25+, per founder; no numbers
- Show 'try it free' slides before a paywall with $40/year and $10/month plans
- Build the most-requested features, like a dose calculator, after legal reviewCalculator 'drove a ton of traffic'
- Remove or simplify features nobody uses
- Collect feedback everywhere, including creator calls, and ship 2-3 updates a week
- Tell creators about each new feature as a reason to postCreators all want to post about new features
- DM 1,000+ creators a week with one message, then get them on a callSigns many creators every week; delegating made it scale
- Skip creators with no real comments or few niche videos to avoid bought viewsEarly signings with bought views brought zero signups
- Give creators lifetime access and text them almost daily instead of view bonusesCreators do more than the contract, including TikTok Lives
- Repost as many creator videos as possible on the brand account
- Raise a small angel check for marketing; pay developers in equityFunded the creator program from launch
- Enter a trending niche where existing apps do no marketingFounder claims the app helped start the peptide-tracker trend
Tags: content-review, quality-control