Skip creators with no real comments or few niche videos to avoid bought views

… the call. Yeah. Marketing managers or myself, you know, depends who it is. If it's someone bigger, I'm hopping on that call. If it's anyone else, you know, one of the two marketing guys can hop on the call. Interesting. Wow. What's the range of like engagement that you're willing to pay for? Views and engagement. I look a lot at comments and views. There's been some people that we've signed where I didn't really pay close attention enough

to like comments and stuff. Come to find out they just like paid for views and it's like we got no signups. And I'm thinking, how the hell did this person get 120,000 views in an hour and no signups and no comments? So like I'm really picky and like have to like look into all these things because there's some people that do that. But yeah, I would say the biggest thing is looking for real engagement, especially comments. Are you doing like a view bonuses? There's nothing like specifically says they'll get a view bonus. But if they do perform really well, we make sure to take care of them. Having good relationships with these guys is really, really important to me.

You know, I will call them, see how they're doing, constantly text them. We text every single one of our creators almost every day. We're always talking to them, whether if it's about the app or just checking up on them, letting them know how they're doing for signups. We just try to have really, really good relationships with them because they at the end of the day, like they're the backbone to our success. That's a lot of thought and attention …