Enter a trending niche where existing apps do no marketing

… running ads and, you know, a little bit of word of mouth, too, because there was nothing out there like this where it just spread really fast. And yeah, in 70 days, we were able to hit 100,000 in revenue. I feel like this whole category has been kind of exploding. I've been talking to some of the marketing people in the space that work across different apps. And they say that peptide trackers and like GLPs in general is just a huge trend.

And with any trends, like there's apps that ride that wave. So were you aware of the trend itself? And then like, how did you come up with the idea to make an app specifically around like these features and solutions? Not to give myself too much credit. I would say our app was a big influence on this trend because we started building this in January. And there was like a couple peptide calculator apps that had been out for years, but they really didn't have they weren't doing anything for marketing them. They had only a couple reviews.

So there really was nothing in this space. There was a couple GLP apps that have been doing actually, you know, very well. But for peptides, there was nothing. So I started building mine late January. It launched end of February, kind of. And then we just started marketing and every creator in the space for peptides, we got all of them to promote our app. And so now it's become a huge trend. But yeah, I would say we just got on it really, really …

… are starting to become like this huge trend. The apps always seem to be kind of lagging behind e-commerce and health and just like the supplement D2C space. What was your approach to making your app better than the stuff in the market? Because I noticed this as well. Like I went on the app store and I was searching like peptides and all the apps back in January or December, like you said, were not very good or that none of them had high revenue.

So what was the difference? Like how did you make 100K when everyone else wasn't really doing very well? Yeah. And to kind of just expand on what you said at the beginning as well. So like GLPs are just weight loss drugs and peptides can be for recovery and serve a ton of different purposes, which gives us more to market, if that makes sense. You know, what I did was I looked at all these successful GLP apps. None of them are doing influencer marketing. They're only running ads. And so I didn't want to start running ads until we had winners. So what I did is I did a lot of research on a lot of successful apps that came out this year, like CalAI, Quitter, and all of them really focus on their influencer marketing.

So I went and found pretty much every peptide creator in the space. I mean, there's not pretty much everyone who's making like consistent videos about peptides works for PepAI or works with us. And so I went and got every single one of them to post about PepAI. And then that just blew up. First month, we did $30,000 in revenue. Second month, we did $50,000. And this month, we're on pace for $80,000. The influencer marketing has been key. And we …