Pep AI · B2C · peptide and GLP-1 tracker
Tell creators about each new feature as a reason to post
Creators all want to post about new features
What they did
What happened
In their words
Cedric Roberge - I speedran an ai app to $100k in 70 days.
… Hey, we're launching this feature. We've, we know that people resonate with it because we just listened to them and that's why we built it. And then they like talk about it in the videos. If we add a new feature or something like that, that's like really cool. Um, we know people will like, we just kind of tell everyone and we're like, Hey, this is going to be, well, this is how we say it. This is going to be really, really, um, big for the app.
People are going to really like it. And if you promote it, you're going to get more sales for your code, which is going to be more money for them with the affiliate deals. So whenever there's something like this, they all want to post about it. This is a very thorough operation. Are you doing like, is there like some kind of process for collecting user feedback? Like, or is it just like an automated thing inside the app? Are you like literally talking to your customers? Both and more. Uh, there's a thing in the app, you know, where they can do that. We get emails. We go through all our reviews. We get Instagram messages, TikTok DMs.
Um, we talk to all our creators. I mean, they know a ton about peptizing GLPs. So we'll be like, Hey, can you hop on a quick call? We'll walk through the app with them, see what they like, what they don't like, what they think could be better. And then we'll take that feedback and, you know, add to that. I would say we have to be doing of all peptide and GLP apps. There's no one releasing more updates than us. We're like every single week. We …
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More from this episode
- Sign nearly every creator in your niche before running paid ads$30K then $50K revenue in months 1-2; ~$100K in 70 days
- Pay new creators ~$200 for a trial month; sign the winners for 3 monthsCore of the creator program behind most revenue
- Pay creators a one-time 20% of each sale on top of their feeCreators post more than agreed and put in more effort
- Give every creator a tracked link and discount codeShows who to keep and whose rates to cut
- Make creators keep your app link in their bio for the whole deal'A ton of downloads' in two weeks with no posts
- Send creators past winning videos as ideas, then let them make anythingFounder says creators love working with them; content performs
- Post educational slideshows that end with the app as the tracking toolBeat talking-head videos, per the guest; no numbers
- Run top creator videos as Meta ads and raise the budget every week~$2.50 per download; profitable by the guest's math
- Give creators scripts copied from competitors' ads and run them as adsLost money; replaced by organic winners
- Test a cluttered AI-made image ad listing ~8 featuresBest ad at under $2 per download, beating video
- Run peptide creator videos as TikTok adsTikTok kept rejecting them as medical advice; moved to Meta
- Give under-25s a short onboarding and older users a longer oneLonger flow works well for 25+, per founder; no numbers
- Show 'try it free' slides before a paywall with $40/year and $10/month plans
- Build the most-requested features, like a dose calculator, after legal reviewCalculator 'drove a ton of traffic'
- Remove or simplify features nobody uses
- Collect feedback everywhere, including creator calls, and ship 2-3 updates a week
- DM 1,000+ creators a week with one message, then get them on a callSigns many creators every week; delegating made it scale
- Skip creators with no real comments or few niche videos to avoid bought viewsEarly signings with bought views brought zero signups
- Review each new creator's first video before it goes liveA few redos; most videos were fine
- Give creators lifetime access and text them almost daily instead of view bonusesCreators do more than the contract, including TikTok Lives
- Repost as many creator videos as possible on the brand account
- Raise a small angel check for marketing; pay developers in equityFunded the creator program from launch
- Enter a trending niche where existing apps do no marketingFounder claims the app helped start the peptide-tracker trend
Tags: feature-launch, affiliate