Pep AI · B2C · peptide and GLP-1 tracker
Show 'try it free' slides before a paywall with $40/year and $10/month plans
What they did
In their words
Cedric Roberge - I speedran an ai app to $100k in 70 days.
… But like the apps flyer thing seems like a great I think with like pure fresh account organic UGC, it's a little bit harder because the there's less trust to put like LinkedIn bio and stuff. But for influencer, it makes sense that you could still do like sort of TikTok Shop style strategies where you're like really incentivizing people to to to do revenue or to drive revenue. Yeah. Could we look at the actual app now? So let's look at the like.
Yeah. How do you do your onboarding paywall? So this is our paywall. You know, it's very simple. You can kind of users are able to scroll through here and see all the features we offer. So there's the yearly option or the monthly option for the yearly. They get a three day free trial. So we have a couple of slides before where we're like, we want you to try Pepe AI for free so that there's not this big commitment that they feel like they're going at. And we're also always testing with different prices as well. So like right now we're doing 40 for the year, 10 a month. But I'm working on making our prices even cheaper if possible.
This is our main home screen right here. Very simple. We have like whatever your last dose was when your next dose is medication level application site. There's like AI insights where it can just be like, hey, like we've noticed, you know, you haven't been tracking a lot of water or something like that. Or like you're not tracking a lot of food. You know, make sure you're keeping up to date on that. One thing that we're really, really big about …
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More from this episode
- Sign nearly every creator in your niche before running paid ads$30K then $50K revenue in months 1-2; ~$100K in 70 days
- Pay new creators ~$200 for a trial month; sign the winners for 3 monthsCore of the creator program behind most revenue
- Pay creators a one-time 20% of each sale on top of their feeCreators post more than agreed and put in more effort
- Give every creator a tracked link and discount codeShows who to keep and whose rates to cut
- Make creators keep your app link in their bio for the whole deal'A ton of downloads' in two weeks with no posts
- Send creators past winning videos as ideas, then let them make anythingFounder says creators love working with them; content performs
- Post educational slideshows that end with the app as the tracking toolBeat talking-head videos, per the guest; no numbers
- Run top creator videos as Meta ads and raise the budget every week~$2.50 per download; profitable by the guest's math
- Give creators scripts copied from competitors' ads and run them as adsLost money; replaced by organic winners
- Test a cluttered AI-made image ad listing ~8 featuresBest ad at under $2 per download, beating video
- Run peptide creator videos as TikTok adsTikTok kept rejecting them as medical advice; moved to Meta
- Give under-25s a short onboarding and older users a longer oneLonger flow works well for 25+, per founder; no numbers
- Build the most-requested features, like a dose calculator, after legal reviewCalculator 'drove a ton of traffic'
- Remove or simplify features nobody uses
- Collect feedback everywhere, including creator calls, and ship 2-3 updates a week
- Tell creators about each new feature as a reason to postCreators all want to post about new features
- DM 1,000+ creators a week with one message, then get them on a callSigns many creators every week; delegating made it scale
- Skip creators with no real comments or few niche videos to avoid bought viewsEarly signings with bought views brought zero signups
- Review each new creator's first video before it goes liveA few redos; most videos were fine
- Give creators lifetime access and text them almost daily instead of view bonusesCreators do more than the contract, including TikTok Lives
- Repost as many creator videos as possible on the brand account
- Raise a small angel check for marketing; pay developers in equityFunded the creator program from launch
- Enter a trending niche where existing apps do no marketingFounder claims the app helped start the peptide-tracker trend
Tags: free-trial, pre-paywall-slides, annual-plan, price-testing