Pep AI · B2C · peptide and GLP-1 tracker
Test a cluttered AI-made image ad listing ~8 features
Best ad at under $2 per download, beating video
What they did
What happened
In their words
Cedric Roberge - I speedran an ai app to $100k in 70 days.
… about the influencer program. You're saying that now you're spending a few hundred dollars a day on meta ads. And in the beginning, you just like put the most successful influencer videos onto meta and you just like boost them basically. And those were already like ROI positive. But then did you say you're also making ad creatives specifically like for like to be paid ads? This one right here specifically has a under a $2, what's it called?
Download cost or whatever. We just cook this up on chat GBT in like two minutes and it's performing super, super well. We also have this one, which is just like the first one's more catered to men. This one's more catered to women. This is a crazy ad. So this is like a square static ad. And there's like, I feel like there's like eight different pieces of key information on this graphic. What like, what is the logic behind this static ad? I don't know because this is the only one I didn't make.
Like when our ads guy made this and just was like, hey, I'm going to try this. And I was like, yeah, go for it. And now it's our best performing ad. But it makes no sense to me. I don't understand why. I think it's way too cluttered and it's overwhelming, but it's performing extremely well. Wow. Wait, so what is your average age or what's the age range of your paid users? It's mostly over the age of 25. I think it's like 25. It's like young, like, you know, over 25 with some disposable income who are like biohacking
basically. Like people are like, I guess there's not like as many older people doing peptides like this. That's more on the like GLP side, I would assume. Yeah, exactly. Interesting. Because I don't know. That was my first instinct when I saw the ad. I was like, okay, maybe it's like older audience that likes that style of ad. But it seems like it is like just like a pretty young audience. It is. Yeah, it's interesting. I mean, we do have people. …
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More from this episode
- Sign nearly every creator in your niche before running paid ads$30K then $50K revenue in months 1-2; ~$100K in 70 days
- Pay new creators ~$200 for a trial month; sign the winners for 3 monthsCore of the creator program behind most revenue
- Pay creators a one-time 20% of each sale on top of their feeCreators post more than agreed and put in more effort
- Give every creator a tracked link and discount codeShows who to keep and whose rates to cut
- Make creators keep your app link in their bio for the whole deal'A ton of downloads' in two weeks with no posts
- Send creators past winning videos as ideas, then let them make anythingFounder says creators love working with them; content performs
- Post educational slideshows that end with the app as the tracking toolBeat talking-head videos, per the guest; no numbers
- Run top creator videos as Meta ads and raise the budget every week~$2.50 per download; profitable by the guest's math
- Give creators scripts copied from competitors' ads and run them as adsLost money; replaced by organic winners
- Run peptide creator videos as TikTok adsTikTok kept rejecting them as medical advice; moved to Meta
- Give under-25s a short onboarding and older users a longer oneLonger flow works well for 25+, per founder; no numbers
- Show 'try it free' slides before a paywall with $40/year and $10/month plans
- Build the most-requested features, like a dose calculator, after legal reviewCalculator 'drove a ton of traffic'
- Remove or simplify features nobody uses
- Collect feedback everywhere, including creator calls, and ship 2-3 updates a week
- Tell creators about each new feature as a reason to postCreators all want to post about new features
- DM 1,000+ creators a week with one message, then get them on a callSigns many creators every week; delegating made it scale
- Skip creators with no real comments or few niche videos to avoid bought viewsEarly signings with bought views brought zero signups
- Review each new creator's first video before it goes liveA few redos; most videos were fine
- Give creators lifetime access and text them almost daily instead of view bonusesCreators do more than the contract, including TikTok Lives
- Repost as many creator videos as possible on the brand account
- Raise a small angel check for marketing; pay developers in equityFunded the creator program from launch
- Enter a trending niche where existing apps do no marketingFounder claims the app helped start the peptide-tracker trend
Tags: meta, static-ads, ai-generated-creative, creative, gender-split