GTM Sauce

Pep AI · B2C · peptide and GLP-1 tracker

Test a cluttered AI-made image ad listing ~8 features

Best ad at under $2 per download, beating video

Workedpaid-social

What they did

Ads hire made a square static image ad in ChatGPT in ~2 minutes listing ~8 features/key facts; separate versions aimed at men and women. Also testing AI-generated pictures of the app. Founder is now making cleaner, copy-led statics (e.g. 'If you started a GLP-1 and your doctor gave you zero instructions, you're not alone') to compare.

What happened

Cluttered static became the best-performing ad at under $2 per download, beating video ads; founder expected it to fail.

In their words

Cedric Roberge - I speedran an ai app to $100k in 70 days.

Play from 47:18

… about the influencer program. You're saying that now you're spending a few hundred dollars a day on meta ads. And in the beginning, you just like put the most successful influencer videos onto meta and you just like boost them basically. And those were already like ROI positive. But then did you say you're also making ad creatives specifically like for like to be paid ads? This one right here specifically has a under a $2, what's it called?

47:18

Download cost or whatever. We just cook this up on chat GBT in like two minutes and it's performing super, super well. We also have this one, which is just like the first one's more catered to men. This one's more catered to women. This is a crazy ad. So this is like a square static ad. And there's like, I feel like there's like eight different pieces of key information on this graphic. What like, what is the logic behind this static ad? I don't know because this is the only one I didn't make.

47:48

Like when our ads guy made this and just was like, hey, I'm going to try this. And I was like, yeah, go for it. And now it's our best performing ad. But it makes no sense to me. I don't understand why. I think it's way too cluttered and it's overwhelming, but it's performing extremely well. Wow. Wait, so what is your average age or what's the age range of your paid users? It's mostly over the age of 25. I think it's like 25. It's like young, like, you know, over 25 with some disposable income who are like biohacking

48:22

basically. Like people are like, I guess there's not like as many older people doing peptides like this. That's more on the like GLP side, I would assume. Yeah, exactly. Interesting. Because I don't know. That was my first instinct when I saw the ad. I was like, okay, maybe it's like older audience that likes that style of ad. But it seems like it is like just like a pretty young audience. It is. Yeah, it's interesting. I mean, we do have people. …

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Tags: meta, static-ads, ai-generated-creative, creative, gender-split