GTM Sauce

Pep AI · B2C · peptide and GLP-1 tracker

Collect feedback everywhere, including creator calls, and ship 2-3 updates a week

Unknownfeature-developmentinfluencer

What they did

Sources: in-app feedback, email, App Store reviews, Instagram and TikTok DMs, and walkthrough calls with creators (who are domain experts). Two developers ship 2-3 updates per week.

In their words

Cedric Roberge - I speedran an ai app to $100k in 70 days.

Play from 33:39

… Hey, we're launching this feature. We've, we know that people resonate with it because we just listened to them and that's why we built it. And then they like talk about it in the videos. If we add a new feature or something like that, that's like really cool. Um, we know people will like, we just kind of tell everyone and we're like, Hey, this is going to be, well, this is how we say it. This is going to be really, really, um, big for the app.

33:39

People are going to really like it. And if you promote it, you're going to get more sales for your code, which is going to be more money for them with the affiliate deals. So whenever there's something like this, they all want to post about it. This is a very thorough operation. Are you doing like, is there like some kind of process for collecting user feedback? Like, or is it just like an automated thing inside the app? Are you like literally talking to your customers? Both and more. Uh, there's a thing in the app, you know, where they can do that. We get emails. We go through all our reviews. We get Instagram messages, TikTok DMs.

34:10

Um, we talk to all our creators. I mean, they know a ton about peptizing GLPs. So we'll be like, Hey, can you hop on a quick call? We'll walk through the app with them, see what they like, what they don't like, what they think could be better. And then we'll take that feedback and, you know, add to that. I would say we have to be doing of all peptide and GLP apps. There's no one releasing more updates than us. We're like every single week. We probably drop two to three updates a week. We have a big team though. I have, uh, two developers who literally just wake up and do this until they go to sleep.

34:40

It's their life. For me, you know, I'm, I'm the CEO. So I'm running all of this. And so I'm doing a little bit of everything all day, but it's the same, same thing for me to wake up and work. And we have a big team. We've got two marketing managers, CFO. We've got a product guy, a bunch of people that help with outreach. So it's a big operation. Okay. I want to ask about the marketing managers. So where did you find the marketing managers and …

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Tags: user-feedback, shipping-cadence, creator-feedback