Give every creator a tracked link and discount code

… we charge for the app with the subscription based off those downloads. It is profitable. But also I would say that it's not our number one marketing channel. Influencer marketing is by far been number one. I try and repost as many as I can. You know, we have about 100 creators posting videos for us. So there's multiple posts going out every single day. What it looks like is, you know, it's just a bunch of people that are taking peptides and GLPs

and they'll usually talk about their journey or things that are important. Like I'm, you know, eating this amount of food and drinking this much water and I use PepAI to help track it. So that video got like 7,000 views, but that's a repost on your brand account, right? So do you know how many, like how much engagement that got originally? What we do is we track everything through like these creator codes. So when people are signing up, it can say that a creator refer you. We also have one links for all of our creators in their bio. And if you don't know what that is, it pretty much tracks if someone is downloading the app through their link.

So that way we can look through all their statistics and see like who's converting the best and then keep working with the creators that are doing well. And the ones that aren't performing as well, you know, that's where we can be like, you know, based on our deal wasn't as super profitable. So we're willing to keep working with you at this lower price. And that's kind of how we track everything and make sure everything stays profitable. This woman is just like walking down the street, talking to the camera. Is that the main format that you guys are doing? Or are there other like, because talking head seems like it's very like high trust, I imagine.

But then I don't think she really showed the app, did she? She does at the end. But you know, that's not really even what performs the best. What I've noticed performs really well is videos like this, which I'll show you. It's a slideshow. But these slideshows, they like go through and talk about these important things while taking peptides and GLPs and then how the app you can, you know, use the app to track all of that together. And this is …