Pep AI · B2C · peptide and GLP-1 tracker
Repost as many creator videos as possible on the brand account
What they did
In their words
Cedric Roberge - I speedran an ai app to $100k in 70 days.
… running by sometime next month. Just have a decent budget on all of them because I mean, it's proven to work. And as long as it stays under that like $5 per download, we'll see how it goes. But it is fairly new for us. So the $2.50 per download, is that profitable for you guys? Like do you have like the numbers on conversion rates and stuff? Maybe we can start showing some of these like dashboards and stuff too. I know it is profitable though.
You can see it like on our dashboard and how it's profitable. But even from simple math it is, I'm able to just calculate for how much based off our conversion rate and how much we charge for the app with the subscription based off those downloads. It is profitable. But also I would say that it's not our number one marketing channel. Influencer marketing is by far been number one. I try and repost as many as I can. You know, we have about 100 creators posting videos for us. So there's multiple posts going out every single day. What it looks like is, you know, it's just a bunch of people that are taking peptides and GLPs
and they'll usually talk about their journey or things that are important. Like I'm, you know, eating this amount of food and drinking this much water and I use PepAI to help track it. So that video got like 7,000 views, but that's a repost on your brand account, right? So do you know how many, like how much engagement that got originally? What we do is we track everything through like these creator codes. So when people are signing up, it can …
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More from this episode
- Sign nearly every creator in your niche before running paid ads$30K then $50K revenue in months 1-2; ~$100K in 70 days
- Pay new creators ~$200 for a trial month; sign the winners for 3 monthsCore of the creator program behind most revenue
- Pay creators a one-time 20% of each sale on top of their feeCreators post more than agreed and put in more effort
- Give every creator a tracked link and discount codeShows who to keep and whose rates to cut
- Make creators keep your app link in their bio for the whole deal'A ton of downloads' in two weeks with no posts
- Send creators past winning videos as ideas, then let them make anythingFounder says creators love working with them; content performs
- Post educational slideshows that end with the app as the tracking toolBeat talking-head videos, per the guest; no numbers
- Run top creator videos as Meta ads and raise the budget every week~$2.50 per download; profitable by the guest's math
- Give creators scripts copied from competitors' ads and run them as adsLost money; replaced by organic winners
- Test a cluttered AI-made image ad listing ~8 featuresBest ad at under $2 per download, beating video
- Run peptide creator videos as TikTok adsTikTok kept rejecting them as medical advice; moved to Meta
- Give under-25s a short onboarding and older users a longer oneLonger flow works well for 25+, per founder; no numbers
- Show 'try it free' slides before a paywall with $40/year and $10/month plans
- Build the most-requested features, like a dose calculator, after legal reviewCalculator 'drove a ton of traffic'
- Remove or simplify features nobody uses
- Collect feedback everywhere, including creator calls, and ship 2-3 updates a week
- Tell creators about each new feature as a reason to postCreators all want to post about new features
- DM 1,000+ creators a week with one message, then get them on a callSigns many creators every week; delegating made it scale
- Skip creators with no real comments or few niche videos to avoid bought viewsEarly signings with bought views brought zero signups
- Review each new creator's first video before it goes liveA few redos; most videos were fine
- Give creators lifetime access and text them almost daily instead of view bonusesCreators do more than the contract, including TikTok Lives
- Raise a small angel check for marketing; pay developers in equityFunded the creator program from launch
- Enter a trending niche where existing apps do no marketingFounder claims the app helped start the peptide-tracker trend
Tags: tiktok, instagram, repost